Meet Carolyn
Executive Coach & Facilitator
As a communicator, strategist, certified feedback consultant and trainer, Carolyn Ferguson, FSMPS, CPSM helps firms develop winning strategies for securing new work especially as they prepare for project interviews. She has coached A|E|C teams for 29 years helping them secure high-rise office buildings, healthcare facilities, convention centers, professional and collegiate stadiums and airports. Most recently, Carolyn coached a team that secured the City of Dallas Water Utilities Storm Drainage and Erosion Control Projects.
From developing presentation content to delivering clear messaging, Carolyn provides proven presentation skills training for both groups and individuals. She creates a safe training environment where professionals can identify their individual challenges and begin improving immediately.
Carolyn has been active in the Society for Marketing Professional Services (SMPS) for 29 years. In 2020 Carolyn was named the SMPS Weld Coxe Marketing Achievement Award recipient and is the first nontechnical woman currently serving on the Editorial Board for Building Design + Construction Magazine as well as being named to BD+C’s ”40 under 40” list.
![Carolyn Ferguson head shot[55]_edited.jpg](https://static.wixstatic.com/media/8d0a7d_0771c9cd2a9547a1b2a604c039779392~mv2.jpg/v1/crop/x_141,y_0,w_1461,h_2178/fill/w_342,h_510,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Carolyn%20Ferguson%20head%20shot%5B55%5D_edited.jpg)
Beyond Business: Life & Volunteering
One of Carolyn’s most beloved activities is volunteering in Denton Benefit League. Over the course of 9 years, she has helped DBL raise funds and distribute them to local non-profit agencies in need of assistance. From serving as membership director to grants allocation chair, she loves helping her community in every way. In 2023 she will finish her term as president for Denton Benefit League.
Carolyn lives in Ponder, Texas with her husband Rob, daughter Faith and dogs, Jorj, Lily and Charlotte. In her spare time, she loves spending time with her daughters, Savannah and Faith, watching college football, both the Texas Tech Red Raiders and the UNT Mean Green teams. She and her husband talk about football more than a married couple should and she knows more stats about players and teams than is necessary.